The PA Hub Liverpool Conference 2021

NEW DATE TBC (Postponed from October 2020)

The PA Hub team, together with Liverpool Marriott Hotel City Centre, cannot wait to welcome our community of PAs from across the country to our best Conference yet, followed by our very first Merseyside & Chester PA of the Year Awards in partnership with The Chester & North Wales PA Network (CNWPA Network).

Information about the Awards can be found on our Awards website here and you can book on the Conference below!

Our closely-knit network of leaders, influencers and ambassadors will be there to take your knowledge, mindset and thought process to the next level, with added support from our local vendors and industry partners every step of the way.

Are you ready for an unforgettable day of learning, networking and high level training? Are you prepared for the new decade? With the role changing at a rapid pace – it’s so important for you to train and develop. Doors open with the relevant training; the door opens for you in Liverpool 2021.

The unmissable annual conference for PA professionals from Merseyside and beyond. For a day that’s filled to the brim with learning, inspiration and role development you truly cannot afford to miss out on attending. 

“Support, thought leadership, role development and recognition”


Our speakers are hand-picked by us to deliver market-relevant content directly to you.

Take a look at the Speakers below who will be covering these essential skills for the Assistant role:
  • Creating Strong Relationships
  • Communicating at all Levels
  • Reinforce Positive Perception
  • Dealing with Unprofessional Behaviour
  • Create Exciting Career Possibilities
  • The Assistant & Executive Connection
  • The Future of the Role
  • Promotion Avenues
  • Using Social Media as a Key Tool
  • Presenting Skills | Speaking up
  • Personal & Company Branding
  • Successful Team work
  • Influencing Skills
  • Inspirational & Motivational Sessions
  • Shifting Mindset
  • Adapting to the Change
  • Believing in Yourself

It’s time to boost your performance & confidence within yourself alongside like-minded peers & ambassadors to the PA profession.

Marion Lowrence

Conference Host

Founder & Co-Director, The PA Hub

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Conference Host

Marion Lowrence, Founder & Co-Director, The PA Hub

Marion will be hosting the conference and welcoming the speakers throughout the day.


Marion is a multi-award winning former PA, winning Yorkshire PA of the Year in 2011 and Pitman Training Super Achievers International PA of the Year in 2012. Marion has worked in various administration and management roles for over 30 years building up her expertise and networks throughout this time. This has included working for the Civil Service and the NHS before joining Yorkshire Universities as a senior PA in the higher education sector.

Marion was the UK Delegate Lead at the World Administrators’  Summit in Frankfurt in October 2018 and strives to promote the profession.

Marion has presented to various groups of PAs throughout the UK and overseas and she loves to network both in person and through social media. Marion was the Founder of the Yorkshire Universities Internal PA Network which led her to set up The PA Hub with her husband and business partner Jon Lowrence, where they run 2 independent UK PA networks in Yorkshire and Merseyside as they continue to promote the profession as well as running conferences, showcases and PA Awards.

Marion is also the Events Director for Executive Secretary LIVE having run events in London, Johannesburg, Auckland, Sydney, Washington DC, Silicon Valley & Atlanta.

Heather Baker

Reinforce Positive Perceptions

Director, Baker Thompson Associates

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Heather Baker

Director, Baker Thompson Associates and International Trainer & Author

Reinforce Positive Perceptions

Despite a significantly improved profile of PAs, some people still have negative perceptions of the role. Many PAs are still patronised and spoken down to.  It is infuriating and demeaning, and the wrong reaction will only reinforce those negatives.  Don’t complain about this, take action to change it …

  • reflect on how our behaviour can reinforce the often existing negative perceptions of the PA
  • discover ways to create professional, excellent and positive perceptions within your organisation and elsewhere
  • learn how to react professionally to unprofessional behaviour
  • create exciting possibilities for your careers

About Heather

After over 20 years as a secretary and then PA herself, Heather established Baker Thompson Associates in 2000 to inspire PAs, EAs and administrators of all levels to excel in their roles, for their success and the success of their organisations.

She now travels the world meeting office professionals from public and private organisations, large and small.

Heather has written four books and is the creator of the BakerWrite speedwriting system.

She is proud to be a Prince’s Trust business mentor and one of the many supporters and mentors for Isipho Admin in South Africa.

Liz Hardwick

Social Media – An Essential part of the PA Toolkit?

Professional Speaker & Trainer, DigiEnable

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Liz Hardwick

Co-Founder, Professional Speaker & Trainer, DigiEnable

Social Media – An Essential part of the PA Toolkit?

Since 2018 over 60% of UK businesses have used Social Media to support their strategic development, and that number grows year on year. For many, Social Media is viewed as a key aspect of organisational growth, lead generation and customer service, but is it really necessary for Personal Assistants to understand how the many online platforms work? This session will examine how Social Media can become a key tool for Personal Assistants, not only for the organisations they are part of, but also for self-development and online promotion for PAs themselves. Liz will share tips and examples showing that a little understanding can go a long way, giving you and your organisation, the competitive edge.

About Liz

Liz is an award winning Speaker, Trainer and Co-Founder of DigiEnable, based in Chorley, supporting clients across the UK and beyond, with bespoke digital training and search marketing services, to help businesses be more digitally savvy and visible online.

Before starting the business, Liz worked in Radio and TV broadcasting for some of the big names, as well as supporting charities to produce their own digital content.

An advocate for open source technologies, a self-confessed SEO and Productivity geek, Liz also spends a lot of time supporting non-profit organisations, including Chairing the National Womens Committee and part of the Exec board for BECTU, is always proud to be a visible Lancashire lass doing international work, and is currently a director at Digital Lancashire, with responsibility for Women and Women in Technology.

Liz has over 20 years experience in the media and digital sectors and has been recognised for her achievements in the TechWomen100, TechWorld’s Top 111 UK Women in Tech Speakers, BC’s 101 Female Founders in Tech, and the Digital Leaders UK 100.

Lucy Brazier

EA vs. Chief of Staff: What is the Difference?

CEO, Marcham Publishing

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Lucy Brazier

CEO, Marcham Publishing

EA vs. Chief of Staff: What is the Difference?

The Chief of Staff is becoming more prevalent as a role across the world and it clearly emerging as a career path for the Senior EA. Lucy Brazier explores the clear differences between an EA and Chief of Staff role.

  • What are the differences between the roles?  Is there a difference in the education needed, the qualifications, the hours, the responsibilities, etc.
  • What are some of the things you can do if you want to move from one position to the next?
  • How do you need to shift your mindset?
  • What can you expect in terms of salary difference?
  • Are there some industries where this trend is more noticeable?
  • How can you prepare and train for this role?
About Lucy

Lucy Brazier is one of the world’s leading authorities on the administrative profession.

As CEO of Marcham Publishing, specialist publishers of Executive Secretary Magazine – a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals – Lucy works with the best trainers of Executive Assistants from around the world to deliver the most up to date and current training in the market.

Her passion is for the Assistant role to be truly recognised as a career and not just a job. Her formidable training expertise and speaking style have given her opportunities to train, present and emcee events in over 50 countries at over 450 events.

With access to the most forward-thinking, passionate and knowledgeable trainers and administrative business leaders in the world as well as personally meeting and speaking to literally thousands of Assistants over the last nine years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none.

Laura Belgrado

Present like a Boss!

Expert trainer & EA to the ‘President KIND International’ @ MARS INC.

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Laura Belgrado

Expert trainer | Motivational Speaker | Coach | Project Coordinator and EA to the ‘President KIND International’ @ MARS INC.

Present like a Boss!

Public speaking is apparently one of the things that people in general are terrified of doing although it does not necessarily mean you need to go on a stage and start to present in front of a large audience! Presentation skills are something we do without even knowing and a very much needed skill to learn to master in our profession as Assistants. How come that when we need to speak up or present something for our Executives, even though we might not feel very comfortable, we do somehow manage to find the courage to do so because we want to do a great job for them. This session will bring you tips and skills that with practice will give you the confidence to ‘Present like a Boss’ for your personal growth and development.

Presenting is needed during crucial conversations, during interviews, finding solutions when dealing with difficult and complex situations or people. Mastering the skill will also give you more confidence to get straight to the point with your Executives when asking for things or finding more efficient ways of working or communicating together. Laura will show you some fun and easy ways to practice and take the fear of presenting away. There is no secret about this – practice, practice, practice and believe in yourself when standing in front of one person or a crowd of thousands.

About Laura

Laura Belgrado holds a Bachelor degree in Office and Business administration and a Bachelor of English. She has over 30 years of experience working in an international corporate environment; almost 10 years as Executive Assistant to the Global Managing Director of Microsoft Global Strategic Accounts. Laura continued her career as EA working for the President and 2 VPs of Mars MultiSales and recently was promoted to Project Coordinator and EA to the President of KIND International for MARS. INC. Laura now is also part of the Leadership team alongside her Manager to lead and support the LT into the Global launch of a new Healthier snack segment at MARS INC.

She has travelled around the globe coaching Executive & Personal Assistants. She is a licensed Executive Coach (AoEC and ICF Certified) and is one of Europe’s most sought-after speakers at Global Conferences in various prominent EA associations in the UK & other parts of Europe, the UAE Region as well as North America and Australia. She has long and vast experiences working with top global CEOs as their trusted EA and advisor.

In the past 10 years, Laura has been designing and delivering training and coaching programs for Executive Assistants, Personal and Administrative Assistants.  She authored an innovative new training program for Executives and Managers to connect their EAs and PAs to their own success and develop a collaborative, successful and powerful working partnership with their managers.  Her workshops have been designed with flexible modules on different topics and Laura’s strength is to create tailor made trainings each time depending on the needs of the audience.

Laura has over 15 years past experience in Event and Project management working for one of Belgium’s leading Tour operators in Florida and then for a DMC located in Brussels organising incentives, large scale events and conferences. Laura gained extensive experience in business management, budget management and operations in a complex international business matrix. Laura is a true linguist, fluent with excellent writing and communication skills in all 5 languages (Dutch, French, English, German and Spanish).

The technical expertise that she has gained working at Microsoft over the years has enabled her to grow not only on a business and communications level but also on a personal level and she has been sharing these technical skills to EAs in most of her workshops.

Laura’s innovative way of working and thinking out of the Box will make your assistants not only grow within their role and find their personal strengths but it will bring back their awareness of how important the role of an assistant is. Well trained and motivated assistants will bring a high ROI to any Company. It is key for any assistants to gain new ideas to rethink their WOW (ways of working) to continue to support and assist the great leaders and managers of today.

Liam Ryan

The Relativity of What a Real Problem is!

Speaker, Author and Architect

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Liam Ryan

Speaker, Author and Architect

The Relativity of What a Real Problem is!

Liam Ryan’s amazing survival story is remarkable in itself; but it continues to extend with the even more incredible recovery he has made ever since.

In 2012 he ran his first marathon, post cancer, and in 2016 he reached a career milestone when he became the first ever County Architect appointed in Tipperary. He is currently responsible for Tipperary County Councils €80 million social housing programme with a range of new housing developments that he has designed, throughout the county.

Liam will introduce his session with his great association with Liverpool. It always seemed to be the city that was there for him at the key moments of his life. He came over to college in 1982, only to return 14 years later with a wife, two of his 3 sons and an established career.

Much of his work in the city was carried out at the Albert Dock and he was the project architect of the Beatles Story Museum. But 8 years later, when the rest of the world was telling him he had a month to live and Liverpool was once again the only city that opened a door to him. Liam Ryan’s association with Liverpool runs deeper than most. He owes it his life.

After giving an account of his ordeal he will culminate the session with the great appreciation and perspective he now has from it and how he uses them every day. He will never let himself forget where he was. He believes nobody should come through a major crisis without it having a major positive impact on the rest of their life. He brings his experience to work with him every day and reminds and encourages everybody on his team that nothing is a problem compared to where he was 18 years ago.

Liam Ryan will demonstrate that even the darkest of clouds can have the most amazing silver linings!

About Liam

18 years ago, Liam Ryan was anonymous in the world and happy to be so. He was an architect in a little town in Ireland, with his wife Pam. They met in college in Liverpool, where Liam then worked for many years before moving back to Ireland in 1996 to set up their own practice and raise their three small boys.

He was never destined to be a speaker at a conference.

But then in 2002, out of the blue, he began to get headaches. Over the next few weeks a suspected routine sinus infection dramatically transformed into one of the worst cases of Head & Neck cancer ever seen. From nowhere, he was simply given weeks to live.

His consultant told him that very few hospitals in the world could even look at a case like this. Both the surgery and radiotherapy required were way beyond anything seen before. Eventually, Professor Simon Rogers and his team at Aintree University Hospital had a look at the case although even there nobody really believed he would make it. However, they saw something in Liam’s acceptance and determination of what he needed to go through, to want to give him a chance.

The rest is history. Wonderful history!

This story has now gone over the world as one of the greatest cancer survivor stories there has ever been. Survival alone would have been miraculous in itself but it is his even more amazing recovery, in the 18 years since, that has made this story as big as it is.

Liam receives wonderful emails, most days, from cancer patients all around the globe and the greatest ones say “I was giving up, until I read your story”! From the humble origin of growing up in a little village in Ireland, through the world class Head & Neck Cancer facilities that exist on Merseyside, Liam Ryan has become a wonderful story.

He has become the living proof that nothing is for certain.


£249 (+ VAT)

PA Hub Paying Members only


£299 (+ VAT)

You must be a PA or equivalent

Marriott Liverpool City Centre

A few words from Liverpool Marriott Hotel City Centre
Experience Liverpool’s bustling city centre from our hotel

The Liverpool Marriott Hotel City Centre welcomes business and leisure travellers alike with a central location in the heart of the city and an abundance of four-star resources.

All of our thoughtfully designed hotel rooms and suites are furnished with a plush pillow top mattress, a flat-screen TV, a well-lit desk and high-speed Wi-Fi; in addition, our spacious double-double rooms are great for visiting families.

Treat yourself to delicious International dining and Starbucks® coffee at our signature restaurant, indulge in a day of tranquillity at our hotel spa or stay in shape at our leisure club, which offers a fitness centre and a heated indoor pool. Host a business meeting or wedding with us here in Liverpool city centre to take advantage of versatile, modern event space and superb planning and catering.

Thanks to our central location, you can enjoy easy access to Liverpool ONE, Anfield Stadium and many other attractions.

Plan an extraordinary visit to the Liverpool Marriott Hotel City Centre.

Why not stay overnight?

Special B & B  rate for Conference and Awards attendees

Liverpool Marriott Hotel City Centre

One Queen Square
Liverpool, L1 1RH


A link will be available for booking when we have the rearranged date. 

We aim to improve your knowledge & skills as an assistant, motivate you & offer excellent content at an affordable price in a friendly & informal environment. Don’t take our word for it – see feedback from our previous Conferences below:

"Totally inspiring Conference from start to finish – so much gained from the day with an amazing group of people from so many different walks of life."


Sue Morton. Executive PA to MD and Board of Directors. White Oak UK

"What a fabulous day – inspiring & motivational – I walked away with a completely different perspective of my role and my personal brand."


Vicki Wyllie, EA & CSR Coordinator, Bibby Line Group Limited

"If you are a PA make sure you attend this conference! You will leave absolutely motivated and raring to go! What a day – so pleased I was able to attend. "


Amanda Bassra, PA to Institute Director & Deputy Director, LICAMM, University of Leeds

"The conference in Liverpool far exceeded my expectations and I felt privileged to have been in the room with so many inspiring speakers who were able to share their knowledge and experiences in such a way & keep it fascinating, life affirming and relevant. I would highly recommend the conference to any PA, particularly one who like me, who tends to work outside of a team of other PAs. If you only attend one conference this year, make it this one."


Elizabeth Johnson, PA to CEO & Director of Clinical Services, Claire House Children’s Hospice

"A truly motivational and inspirational day of learning to listen to some amazing speakers that leave you feeling energised and ready to take on anything! Also had the opportunity to network with some amazing PAs. A totally win-win day of learning."


Sarah Pratt – PA to CEO – Lexia Solutions Group (Rhodar Limited)

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