Liverpool Conference 2017

Malmaison Liverpool held on Friday 19th May 2017

Headline Sponsor - Emirates

Emirates flies the world’s biggest fleets of Airbus A380s and Boeing 777s, offering their customers the comforts of the latest and most efficient wide-body aircraft in the skies. Emirates inspire travellers around the world with their growing network of destinations, industry leading inflight entertainment, regionally inspired cuisine and world-class service. The airline operates 126 non-stop flights per week from the UK to Dubai – six services a day from Heathrow, three daily from London Gatwick, Manchester and Birmingham, two per day from Glasgow and a daily service from Newcastle. In Dubai, passengers can connect to flights to Emirates’ global network which spans 154 destinations across six continents in 83 countries.

Read more about Emirates here

Speaker Sessions

Marion Lowrence

Director, The PA Hub
Conference Host

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Conference Host

Marion is Co-Director & Founder of The PA Hub and will be hosting the conference and welcoming the speakers throughout the day.

Bio

Marion is a multi-award winning former PA winning Yorkshire PA of the Year in 2011 and Pitman Training Super Achievers International PA of the Year in 2012. Marion has worked in various administration and management roles over the last 32 years building up her expertise and networks throughout this time. This has included working for the Civil Service and the NHS before joining Yorkshire Universities as a senior PA in the higher education sector.

Marion has presented to various groups of PAs throughout the UK and overseas and she loves to network both in person and through social media. Marion was the Founder of the Yorkshire Universities Internal PA Network which led her to set up The PA Hub with her husband and business partner Jon Lowrence, where they run 3 independent UK PA networks in Leeds, York and Liverpool as they continue to promote the profession as well as running the Yorkshire PA of the Year Awards. Marion is a mentor to six PAs throughout the UK and enjoys working closely with them to raise their aspirations finding this part of her role truly rewarding.

Marion is a Regional Board Member for Executive & Personal Assistants Association (EPAA) and the UK representative for the World Administrative Summit (WASummit).

Pamela Griffiths

Senior Sales Executive, North West, Emirates
Headline Sponsor Introduction

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Headline Sponsor Introduction

Pamela will start the conference with a welcome and introduction from Emirates.

 

Bio

A fast-growing international airline with one of the youngest fleets in the sky, flying to over 150 destinations across six continents, Emirates is the choice for travellers who want a seamless air travel experience.

Pamela Griffiths holds the position of Senior Corporate Sales Executive in the North West. Emirates offers a wide range of options tailored to businesses and it is Pamela’s pleasure to find a solution for your company’s travel needs. Pamela joined the airline in 2004 working in various customer service roles.

Passionate about travel, Pamela has worked in the aviation industry since 1987 working for airlines such as Singapore Airlines and Thai Airways.

www.emirates.com/uk

LinkedIn: Pamela Griffiths

 

Victoria Darragh

Chief Executive, Executive & Personal Assistants Association
Being a Politically Intelligent Savvy EA

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Being a Politically Intelligent Savvy EA

Political intelligence in the workplace has nothing to do with Brexit, the President of the USA or indeed the day to day politics of the UK.  This short, sharp session will start to look at and provide understanding of the different dynamics of powers within an organisation.  Essentially asking the question – are you a politically intelligent Assistant?  With huge changes in the way leaders lead over recent years, it has been identified by numerous HR practitioners the need to have a more politically intelligent workforce. Managers are required to understand and display political behaviours, in order to get things done and meet the organisations objectives.  This session will help you understand how.

Bio

Victoria is a Multi Award Winning Executive Assistant and Founder of EPAA. EPAA is a new not for profit organisation dedicated to truly elevating the EA/PA profession and does not play up to the typical stereotypes associated with the role. Victoria is extremely passionate about the role of the Assistant and actively encourages it as a truly fantastic career choice, after experiencing an extraordinary career journey herself. In 2015 Victoria was placed into the former City AM Newspapers ‘Women in the City Power List’ and was placed in the top 30.

 

 

Amelia Morgan

CEO, Venture Trust
Your Development is Your Priority

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Your Development is Your Priority

It’s time to put development on your to do list!  It’s great being busy but if it means that your professional development is on the back burner, then long term this only impacts on your potential and your career.  Take a first step to prioritising your continuing professional development and get the support of your boss too!

Bio

Amelia joined Venture Trust over 6 years ago, building upon 17 years’ prior experience in the public and charity sectors. She has a background in nature conservation working with UK and Scottish statutory advisers to Government, initially in conservation policy and project work before moving into business support with extensive experience in areas of access to information, finance & administration, governance, change management and organisational development. Prior to Venture Trust, Amelia was based in Yorkshire for 4 years working in the higher education sector, during which time she was CEO of Yorkshire Universities, a membership charity which seeks to further the contribution of Yorkshire’s universities to socio-economic wellbeing including developing programmes involving widening participation in high education, graduate employment and employability and connecting universities and business to innovate and grow. Amelia has also led the development of Venture Trust’s social enterprise – Venture Mòr; an adventure tourism company delivering adventure holidays and wellbeing retreats, and also a youth hostel and events space from a former hunting lodge, Hartfield House, in Applecross Wester Ross. Amelia is a trustee of City of Edinburgh Basketball Club and a non-exec director of basketball Scotland having volunteered in sport for over 15 years including 10 years with Scotland national teams.

Bethany Fovargue

Founder of the Peterborough PA Network
Building Your Personal Brand on Social Media

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Building your personal brand on social media

  • What is a personal brand?
  • Why build a personal brand?
  • How can social media help?
  • How to build a personal brand
  • Top tips

Bio

Bethany Fovargue is founder of the Peterborough PA Network, national board member of EPAA and former EA. Social media has provided Bethany with a wide range of benefits and opportunities for empowerment, as well as a wide network, both professionally and personally. Bethany will share some of her tried and tested tips to help you to engage with the online, active and supportive PA world, as well as meet your work-based objectives using some #PAPOWER!

Adam Fidler

Principal and Founder of Adam Fidler Academy
Executive Presence for Executive Assistants.

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Executive Presence for Executive Assistants

Do you exude confidence and credibility?  Do you empower yourself through the use of Executive Presence? Learn how executive presence and gravitas can enhance your status and recognition at work, and why a lack of it can hinder your success, your reputation and personal effectiveness.  In this inspiring talk, Adam Fidler gives practical advice on how PAs and EAs can enhance their executive presence and gain more respect and recognition through a stronger awareness of impact, emotional intelligence and behaviours.  Key take-aways include:

  • Enhance your executive presence.
  • Gain more respect and recognition.
  • Learn how to exude confidence and credibility.
  • See why presence is as important as performance.

Bio

Principal and Founder of Adam Fidler Academy, which offers inspirational teaching and learning for PAs, EAs and business support professionals. His most popular courses ‘Get Ahead as an Executive PA’ and ‘The Strategic Executive Assistant’ run regularly in Manchester, London – and abroad.

After graduating with a degree in business studies in 1999, Adam worked as a corporate Board-level Assistant in a variety of organisations, including The Boots Company PLC, Bank of America and Salford City College. He qualified as a teacher in 2008 and has, since then, educated hundreds of Assistants all over the world.

Adam’s cutting edge perspectives on the true role of the Executive Assistant make him a leading authority and thought-leader in the industry, where his work has received worldwide acclaim.

Twitter: @adamDfidler
LinkedIn: Adam Fidler
Website: www.executiveassistant.org
Email: adam@executiveassistant.org

Heather Baker

Director, Baker Thompson Associates
Successful Business Writing

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Successful Business Writing

Most business communication today is written, but the fast-moving environment can lead to a disregard for the high standards required. In this interactive session everyone will:

  • Learn ways to improve the standards of their written communications
  • Create minutes that are informative and yet concise
  • Discuss ways to write effective social media posts
  • Create persuasive emails

Bio

Following 22 years as a secretary and then PA, Heather established Baker Thompson Associates in 2000 to inspire PAs, EAs and administrators to excel. She travels the world enabling Office Professionals to find ways to work efficiently and effectively leading to the success of their organisations. As well as PA/EA masterclasses, she offers Administrative Workshops, Minute Taking, Business Writing and Speedwriting training; groups or one to ones.

She is the author of three Amazon top ten selling books and the creator of the BakerWrite speedwriting system. She is a proud supporter of Isipho Admin and a Prince’s Trust business mentor.

Dalya Perry-Bernstein

Head of Operations & EA to Director, Select Concierge Ltd
Skills to be a Platinum PA, the 5 Golden Rules

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Skills to be a Platinum PA, the 5 Golden Rules

In this interactive session Dalya Perry-Bernstein will share her story of how she came to be an EA to her high profile CEO, Sufyan Ismail. She’ll share the tips, tricks and skills she has learnt throughout her career, as well as the challenges that come with such a demanding role. Towards the end of the session, Sufyan will take to the stage and share his thoughts on the importance of having a Personal Assistant from the other side of the relationship.

  • Unique opportunity to hear from both the PA and the boss
  • Learn essential tips and time management advice from an award winning PA
  • Q & A opportunity to really explore the PA/Boss relationship

Bio

Dalya Perry-Bernstein, DipPA, FEPAA, AMInstLM

Dalya is an international speaker and an award winning EA with a wealth of experience within the EA/PA industry. She has been Executive Assistant to a high profile/high net worth Entrepreneur since 2010 and has a wide range of skills including extensive diary management, corporate travel management, event planning, social media management & property management.

Dalya holds a Certificate in First Line Management and a Diploma in Personal Assistance. In 2013, Dalya won 1st runner up in the Executive PA Magazine PA of the Year Awards and in 2014 won the Pitman Training Super Achievers PA of the Year Award. This has allowed Dalya to be invited as a guest speaker for many networking events throughout the UK within the PA industry.

Dalya is delighted to have been appointed as a Non-Executive Board member for EPAA (Executive & Personal Assistants Association).

 

Sufyan Gulam Ismail

Entrepreneur and Philanthropist
Skills to be a Platinum PA, the 5 Golden Rules

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Skills to be a Platinum PA, the 5 Golden Rules

In this interactive session Sufyan’s EA, Dalya Perry-Bernstein, will share her story of how she came to be an EA for him. She’ll share the tips, tricks and skills she has learnt throughout her career, as well as the challenges that come with such a demanding role. Towards the end of the session, Sufyan will take to the stage and share his thoughts on the importance of having a Personal Assistant from the other side of the relationship.

  • Unique opportunity to hear from both the PA and the boss
  • Learn essential tips and time management advice from an award winning PA
  • Q & A opportunity to really explore the PA/Boss relationship

Bio

Sufyan Gulam Ismail is an award-winning Serial Entrepreneur and Philanthropist and was ranked amongst the 500 most influential Muslims in the World.  He graduated from the University of Manchester and then started his career training with Deloitte. Sufyan has built numerous businesses over the years specialising in financial services, private equity and real estate.

His businesses have won numerous awards including ‘UK’s fastest growing company’, NW entrepreneur of the year and have been listed in the Sunday Times Top 100 Fast Track corporate listings.  His businesses have donated over £5m towards alleviating poverty in developing countries, supporting orphans and providing emergency medical relief in disaster zones.  Sufyan has also authored various briefing papers and part-authorised a university textbook on Islamic finance.

In 2014, Sufyan formally retired from full-time business activity to focus on philanthropic adventures with a key focus on tackling Islamophobia.  To this end he was the founder of MEND which specialises in tackling Islamophobia via a dual approach of advocacy in Westminster and media engagement as well as improving media and political literacy of grass roots British Muslims across the UK.

In 2014, Sufyan formally retired from full-time business activity to focus on philanthropic adventures with a key focus on tackling Islamophobia.  To this end he was the founder of MEND which specialises in tackling Islamophobia via a dual approach of advocacy in Westminster and media engagement as well as improving media and political literacy of grass roots British Muslims across the UK.

Keynote Speaker - Managing Up

Ann Hiatt
Executive Business Partner and Chief of Staff to Eric Schmidt (Executive Chairman) at Google

Managing Up
  • Getting hired (and how to choose the right opportunity)
  • Stepping up and creating new opportunities within your existing role
  • Managing expectations and setting boundaries
  • Growing the role beyond the traditional description
  • Managing complex workloads sustainably
Bio

Ann Hiatt has been an Executive Business Partner for 13 years and has partnered with three major giants of technology.  She is currently Executive Business Partner and Chief of Staff to Eric Schmidt (Executive Chairman) at Google.  She has formerly partnered with Marissa Mayer (CEO of Yahoo!) and Jeff Bezos (CEO of Amazon.com).  Ann also consults with executives of Fortune 500 companies and Silicon Valley start ups on how to set up an effective executive office and support team.

Ann is a native of Seattle and studied International Studies at the University of Washington before moving to California to begin a PhD in Scandinavian Studies at UC Berkeley.  Ann lived in Sweden for 2 years and speaks Swedish fluently.  In her elusive free time Ann enjoys running, scuba diving and travelling.

 

Conference Programme

Start End Session Title Speaker
08:30  09:00 Registration, networking & refreshments
09:00  09:05 Welcome & introduction to Headline Sponsor Marion Lowrence
09:05  09:15 Introduction from Emirates Pamela Griffiths
09:15  10:00 Being a Politically Intelligent Savvy EA Victoria Darragh
10:00  10:45 Your development is Your Priority Amelia Morgan
10:45  11:15 Morning break
11:15  12:00 Building Your Personal Brand on Social Media Bethany Fovargue
12:00  12:45 Executive Presence for Executive Assistants Adam Fidler
12:45  13:45 Lunch & networking
13:45  14:30 Successful Business Writing Heather Baker
14:30  15:00 Afternoon Break & Prize Draw
15:00  16:00 Skills to be a Platinum PA, the 5 Golden Rules Dalya Perry-Bernstein & Sufyan Ismail
16:00  16:45 Keynote – Managing Up Ann Hiatt
16:45  17:00 Conference Close Marion Lowrence

The Venue

Address:

7 William Jessop Way, Liverpool, L3 1QZ

Tel: 0151 3633640

View Directions here

 

Hotel Information

Conference AV

Conference AV is brought to you by iCO Event Services; changing the future of event production.

About iCO Event Services

iCO Event Services are one of Yorkshire’s leading providers of audio visual solutions and event production. Based in West Yorkshire but providing a national service, the dedicated and experienced team at iCO have a wealth of experience in delivering events that have impact, ensuring your event is brought to life.

iCO work with international brands, hotels, venues and charities, and consistently deliver events that are innovative using the latest equipment.

And the best part? You can use iCO for as much or as little as you need. iCO services can be completely tailored to your needs and budget so whether you need full event production or a PA system, then you can trust the team to deliver outstanding results.

Read more about iCO Event Services here

Exhibitors

 

LEEDS CONFERENCE DELEGATE TESTIMONIALS

NOVEMBER 2016

I liked the mix of the different PA Hub groups

The overall conference was excellent; really really enjoyed it. I will look forward to the next one!

Really enjoyable, excellent content on the day!

It was difficult to choose the best speakers – they are all my top ones!

Excellent conference. Well done to all who were involved!

A full, fun agenda – it was pitched just right

 

We asked our delegates for 3 words to describe the conference

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