The PA Hub Digital Conference in Partnership with LNER

Friday 16 July 2021 08:45 - 17:00 (BST)

 Inspirational, Informative & Essential Training



 We are looking forward to introducing you to our expert trainers and providing you with learning opportunities to help you excel in your role.

We aim to improve your knowledge & skills as an assistant, motivate you & offer excellent content at an affordable price in a friendly & informal environment.

This conference will enhance your skills, improve your performance so you gain the recognition you deserve in your role.

Take a look these essential skills that will be covered:
  • Adding Value to your Business
  • Reaching and Setting Goals
  • Presenting Skills
  • Public Speaking Skills
  • Persuasive Business Writing
  • Being Authentic
  • Influencing Skills
  • Being Resilient
  • Creating Strong Business Partnerships
  • Leadership Skills
  • Building a Personal Strategy
  • Building Relationships
  • Having a Positive Mindset
  • Eliminating your Imposter
  • Change and Adaptability
  • Future Proofing Your Role
  • Moving Out of your Comfort Zone
  • Reaching the Unreachable


Marion & Jon Lowrence

Conference Hosts

Co-Directors, The PA Hub

Lucy Brazier OBE

Public Speaking

CEO, Marcham Publishing

Heather Baker

Persuasive Business Writing

Director, Baker Thompson Associates

Kit Jackson

Making a Strategic Contribution as a Business Partner

Managing Partner, Strategy Together

Helen Monument

Monumental You

Owner, Monumental Assistance & Chair of the Interim Council, WA-Alliance

Steve Judge

Riding the Wave of Resilience to Become a Winner

Author, Two Times World Champion & Multi Award Winning International Speaker

Ann Hiatt & Becky Hopwood

Exclusive Interview with an Exceptional Partnership

Leadership Strategist & Executive Assistant

Andy McMenemy

Mission: Success! How to Develop Your Personal Strategy for Success

Psychotherapist & Leadership Coach

Speaker, Mentor, No-Box-Thinker

Dinah Liversidge

Unboxing your Imposter

Coach-Mentor, International Speaker and Trainer

In Partnership with LNER

London North Eastern Railway (LNER) is on a mission to transform rail travel for the customers and communities we serve. LNER calls at 53 stations along the East Coast route, totalling 936 miles, from London to Inverness and everywhere in between; Peterborough, the East Midlands, Leeds, York, Newcastle, Aberdeen, Glasgow, Edinburgh. On our main lines between London and Edinburgh and London and Leeds, we run 157 services every weekday (57 more than when we started in 1996), 151 on a Saturday (102 last year) and 118 on Sundays (99 last year). We launched additional services every day of the week to new locations for our route including Lincoln and Harrogate. Our new Azuma fleet continues the LNER tradition of setting new, high standards in comfort, reliability and customer experience. Our fleet consists of 65 Hitachi trains, proudly built on our route in County Durham and maintained in London, Yorkshire and Scotland. We carry approximately 22.3 million passengers a year and this number is steadily climbing as our new Azuma fleet has increased onboard capacity.

As we start to focus on the UK’s post-COVID recovery we are committed to helping you travel with confidence. That’s why we’ve created COVID Aware so that you know we will do everything to help you book and travel safely, if you need to. With enhanced cleaning, touch-free travel (where available) and reservation only services, we ensure there’s a safe number of customers travelling on each train allowing you to complete your journey, worry free. We also offer access to our exclusive GB rail travel booking tool LNER4Business. Contact our team to see how we can support you as you get back to travelling around the UK.

Ticket Prices

See the full details of our exceptional speaker lineup below

PA Hub Member Ticket

£89.00 (+ VAT)

If you have more than 3 PAs ask for our Corporate discounts.

Non-Member Ticket

£178.00 (+ VAT)

If you have more than 3 PAs ask for our Corporate discounts.

Want to buy tickets for your team? Please get in touch for our special corporate prices.


Our speakers are hand-picked by us to deliver market-relevant content directly to you.

It’s time to boost your performance & confidence within yourself alongside like-minded peers & ambassadors for the PA profession.


"Totally inspiring Conference from start to finish – so much gained from the day with an amazing group of people from so many different walks of life."


Sue Morton. Executive PA

"What a fabulous day – inspiring & motivational – I walked away with a completely different perspective of my role and my personal brand."


Vicki Wyllie, Executive Assistant

"If you are a PA make sure you attend this conference! You will leave absolutely motivated and raring to go! What a day – so pleased I was able to attend."


Amanda Bassra, Personal Assistant

"The conference in Liverpool far exceeded my expectations and I felt privileged to have been in the room with so many inspiring speakers who were able to share their knowledge and experiences in such a way & keep it fascinating, life affirming and relevant. I would highly recommend the conference to any PA, particularly one who like me, who tends to work outside of a team of other PAs. If you only attend one conference this year, make it this one."


Elizabeth Johnson, PA to CEO

"A truly motivational and inspirational day of learning to listen to some amazing speakers that leave you feeling energised and ready to take on anything! Also had the opportunity to network with some amazing PAs. A totally win-win day of learning."


Sarah Pratt, PA to CEO

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