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Leeds Training Day Event – AI with Guest Speaker Ben Afia at DoubleTree by Hilton Leeds

April 21 @ 10:00 am - 2:00 pm

£149.00

Join us at DoubleTree by Hilton Leeds for an insightful training day on AI with guest speaker Ben Afia.

Cautious to Confident: Your AI Quick Start

You must be a PA or equivalent administrative role to attend this event.

Featured Speaker

Ben Afia

Author, Speaker & Human+AI Transformation Consultant
Cautious to Confident: Your AI Quick Start

Worried AI might replace your role? This interactive session will show you why the opposite is true – and how to make AI your superpower.

Through live demonstrations and hands-on exercises, you’ll discover the Human-Machine Scale: a practical framework for understanding which tasks AI should handle and which require your uniquely human skills. You’ll meet your AI team – ChatGPT, Copilot, Claude, and Gemini – and learn which personality fits which situation.

Watch Ben build an AI assistant live using your input, showing you how to create prompts that actually work. You’ll see real PA use cases in action, from meeting summaries to email drafting, and understand how AI amplifies your judgement rather than replacing it.

This isn’t a lecture – it’s a conversation. You’ll leave with your first quick win to try the next morning, confidence to experiment without breaking things, and clarity on how AI makes your role more strategic, not obsolete.

In a world where everyone has the same AI tools, the PAs who master human+AI collaboration will become indispensable.

Learning Outcomes:

By the end of this session, participants will be able to:

  • Distinguish between human and machine tasks using the Human-Machine Scale to identify which parts of their work AI should handle and which require human judgement and relationship intelligence
  • Choose the right AI tool for different situations by understanding the personality and strengths of ChatGPT, Microsoft Copilot, Claude, and Gemini, including security and governance considerations
  • Write effective AI prompts using the meta-prompting technique demonstrated live to create reusable frameworks for common PA tasks like meeting summaries and email drafting
  • Apply AI to real PA use cases with confidence, identifying their first quick win opportunity to implement AI in their role starting Monday morning
  • Position themselves as AI champions within their organisations, understanding how to help teams adopt AI whilst maintaining the human advantage that makes PAs strategic and indispensable
About Ben

Ben Afia helps businesses stay human in the age of AI. For 30 years, he’s worked with organisations like Vodafone, Aviva, and E.ON to transform their culture, brand, and customer experience. He’s the author of The Human Business, the definitive guide to building companies that customers love.

Now Ben applies his human-centred approach to AI implementation, helping teams use AI to elevate their roles rather than replace them. His philosophy: in a world where everyone has the same AI tools, the most human companies win.

Ben combines deep expertise in organisational change with practical AI knowledge, focusing on helping people embrace AI confidently whilst maintaining the human judgement, empathy, and strategic thinking that makes them invaluable.

He’s a sought-after speaker who makes complex topics accessible through interactive demonstrations and real-world examples. Based in Nottingham, Ben works with clients across the UK and internationally.

 

DoubleTree by Hilton Leeds City Centre

Welcome to DoubleTree Leeds, where extraordinary experiences await, beginning with our signature warm DoubleTree Cookie upon arrival.

Our modern hotel is perfectly positioned on Granary Wharf alongside the Leeds and Liverpool Canal, just a two-minute walk from Leeds Station’s South Bank Entrance. This prime city centre location is sought after by business and
leisure guests alike. Savour exceptional cuisine at The Lock Kitchen & Bar, our South facing waterfront restaurant bathed in natural sunlight, or elevate your experience at Sky Lounge—our sophisticated rooftop cocktail bar on the 13th floor offering
panoramic views and a delightful terrace. We are delighted to present Sky Private Dining concept launched in September 2025, offering extraordinary culinary experience for groups of 12 – 20 guests in intimate setting of our rooftop bar.

With 18 flexible meeting and events spaces, all with natural day light and floor to ceiling windows overlooking the canal, our hotel is ideal for your corporate event.

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