Ben Afia
Human+AI Consultant & Speaker
Ben Afia helps businesses stay human in the age of AI. For 30 years, he's worked with organisations like Vodafone, Aviva, and E.ON to transform their culture, brand, and customer experience. He's the author of The Human Business, the definitive guide to building companies that customers love.
Now Ben applies his human-centred approach to AI implementation, helping teams use AI to elevate their roles rather than replace them. His philosophy: in a world where everyone has the same AI tools, the most human companies win.
Ben combines deep expertise in organisational change with practical AI knowledge, focusing on helping people embrace AI confidently whilst maintaining the human judgement, empathy, and strategic thinking that makes them invaluable.
He’s a sought-after speaker and Fellow of the Professional Speaking Association who makes complex topics accessible through interactive demonstrations and real-world examples. Based in Nottingham, Ben works with clients across the UK and internationally.
Ben's speaking subjects:
- AI adoption and implementation for business teams
- Human-centred approach to AI transformation
- Building AI systems that amplify your brand voice
- Culture, brand and customer experience alignment
Subject Titles
- Cautious to confident: Your AI quick start – Interactive keynote helping teams embrace AI practically
- From culture to customer: Connecting your beliefs with action
- The words that win: How language shapes culture, brand and results
Training courses:
- Cut the crap. How to write so people trust you
- Empathy training for writers and call handlers
- Brand tone of voice training
- Train-the-trainer and train-the-coach sessions
- Customer-centric transformation programmes
The Human Business – The definitive guide to building companies that customers love
Get happy customers who buy more – and happy employees who do more. How? By starting with your strengths. The Human Business reveals a new model for aligning culture, brand and customer experience to give people the experiences they want.
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