The PA Hub Leeds Conference 2019

Friday 18th October 2019, 8:45 - 16:30

The unmissable annual conference for PA professionals from Yorkshire and beyond. Are you ready for an unforgettable day of learning, networking and developing?

“Support, thought leadership, role development and recognition”


Our speakers are hand-picked by us to deliver market-relevant content directly to you.

Take a look at our exciting, all-inclusive schedule
  • Leadership skills
  • Reaching Your Goals
  • Presenting with Power
  • Creating Stronger Relationships
  • Conflict Resolution
  • Negotiation Skills
  • Communicating with Gravitas
  • Personal Branding
  • Building Confidence
  • Speaking up
  • The Future of the Role
  • Adapting to Change
  • Building Successful Teams
  • Influencing Skills

It’s time to boost your performance and confidence within yourself alongside like-minded peers and ambassadors to the PA & EA profession.

Gary Morrison

Sponsor Welcome

General Manager, Hilton Leeds City Hotel.

Marion Lowrence

Marion Lowrence

Conference Host

Founder & Co-Director, The PA Hub

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Founder & Co-Director, The PA Hub

Marion will be hosting the conference and welcoming the speakers throughout the day.

Find out more about Marion

Craig Goldblatt

Leading with Passion

Speaker | Philanthropist | Coach

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Leading with Passion

These four pillars of leadership are used as a foundation for this session to help deliver maximum value during the session.  Questioning your intention, purpose, identity, values and beliefs takes business and personal lives to the next level.

  1. Our Intention: Our deepest value
  2. Purpose: The reason we work so hard to achieve
  3. Identity: Who we are at our best
  4. Values and Beliefs: What is most important to us?

Features and benefits of the session:

  • Creating Great Rapport and Connection
  • Questioning with Positive Intent
  • How to use Visualisation to create empowering goals
  • How to negotiate effectively
  • How to build rapport and close business
  • How to present with power
  • How to cultivate inner strength
  • How to self motivate while under pressure
  • To live with a deeper intention
  • To gain clarity on our values and live them at the highest level

About Craig

Over the past fourteen years, Craig Goldblatt has had the privilege of delivering in excess of 700 inspirational keynote presentations to audiences within many diverse cultures around the world.

Through many interactions and some staggering experiences he has enhanced his awareness of human identity.

In a world of mass media stimulation and ever growing opinion it seems that we are being pushed in all directions to react all the time. To Craig it is becoming more and more important that we live and work from a place of our own honesty and truth. With this, Craig’s intention is to support people to deliver their own passion and purpose.

Jules Wyman

The TRUTH about Confidence. How to stop pretending and experience REAL confidence.

Confidence Coach | Speaker | Author

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The TRUTH about Confidence. How to stop pretending and experience REAL confidence.

Jules Wyman is an exceptional speaker and coach, shattering the illusions around confidence to get to the heart of the matter.

No more faking it ’til you make it or acting as if you have it, Jules dispels this myth and many more to reveal The TRUTH About Confidence – how to stop pretending and be authentically you.

Living with authentic confidence has inspired clients to go for promotions, change career, move country and create stronger relationships —in short people relax into their lives and actively look for what they want, rather than feeling stuck in a life of ‘shoulds’, and ‘have tos

About Jules

Jules Wyman is one of the UK’s leading confidence coaches and described as a ‘truly inspiring speaker’ She is creator of the Leading with Belief and T.R.U.S.T System online programmes, the author of 5* rated book ’If We Can, You Can’ and was voted Britain’s Next Top Female coach.

Jules’ amazing journey as a confidence coach began with herself, understanding her own confidence and in going through the process shattering the myth that ‘you are born with confidence and it is not something you can develop’. She now speaks and coaches globally about confidence matters.

Jules prides herself on what you take away from the experience of working with her, the tools you have been provided to create real, lasting and exciting change.

Geoff Richards

The Strength of  a Team – Lessons for World Class Performance

Former International Rugby Player and England Women’s Rugby Coach

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The Strength of  a Team – Lessons for World Class Performance

As Assistants you are uniquely placed to lead your whole team to victory. Aside from the fact that collaborative teamwork and resourcing are great leadership attributes, they also ensure cross-pollination of skills, knowledge and expertise.

With a high percentage of Assistants now managing two or more staff, an understanding of how to best lead and work in a team is crucial to the role. Successful teamwork brings about a change that we can all take credit for and, as quoted by Helen Keller, “Alone we can do so little, together we can do so much.”

As a former international rugby player and coach, Geoff has a vast in-depth knowledge of the components that are necessary in order to produce and maintain successful teams. His ability to quickly develop rapport and trust with individuals allows him to produce an effective and sustained learning environment.

In this session, Geoff will explore:

  • How to plan for team success?
  • What makes a champion team?
  • What makes a team gel?
  • What can business learn from sport?

About Geoff

As an ex international rugby player and coach Geoff has a vast in-depth knowledge of the components that are necessary in order to produce and maintain successful teams. His ability to quickly develop rapport and trust with individuals allows him to produce an effective and sustained learning environment.

Following a successful playing career in England Geoff emigrated to Australia where he not only represented Australia in both 7’s and 15’s rugby but embarked on a coaching career that saw him take charge of many National youth and senior teams. Geoff’s time working at the Australian Institute of Sport as a Senior Coach in the National AIS Program enhanced his coaching by adding the essential application of the sport sciences so essential for world class performance. During this time he was also a resource for the Australian Rugby Union as a presenter and mentor of elite players.

Geoff returned to England in 2000 to take up the role as the first Head Coach of the England National Women’s Team. Under his leadership the team achieved outstanding results and since then have been in the top two teams in the world. Sports Coach UK recognised his achievements with the Coach of the Year Award in 2001.

Geoff is now retired but acts as a consultant to various educational, sporting and business organisations.

Penny Haslam

Make Yourself a Little Bit Famous

Award Winning Inspirational Speaker | Visibility Coach & Consultant

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Make Yourself a Little Bit Famous

Unless you want to be a best-kept secret, the importance of getting exposure for what you do cannot be understated. Former BBC business presenter Penny Haslam has made it her business to support people in doing just that. She helps people showcase their knowledge, experience and passion so they don’t feel like a show-off and can be proud to share their expertise.

In this fun and interactive practical session she shares insights from twenty years in broadcasting so you can communicate with brevity and gravitas – while showing you how to make the most of opportunities to ‘get out there’.

About Penny

Penny is an award winning inspirational speaker on the subject of Visibility and Confidence. She also coaches and trains some of the UK’s largest organisations to enable them showcase their expertise in an authentic and engaging way.

She started out as a secretary at the BBC where she worked her way up to become a senior business journalist and producer for BBC Radio 4. Latterly she was asked to step in front of the camera and microphone to present the business news on BBC Breakfast, the News Channel and BBC Radio 5 Live. Penny has also fronted two Panorama investigations and reported for The One Show.

Penny’s TEDx Talk is called the Power of Visibility, and in 2016 was named the UK’s Speaker of the Year by her professional association the PSA. This year, 2018, she was named one of Condeco’s top ten social media influencers.

Laura Belgrado

Your future starts today

EA to the 'President KIND International' @ MARS INC.

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Laura Belgrado

Expert trainer | Motivational Speaker | Coach | Project Coordinator and EA to the ‘President KIND International’ @ MARS INC.

Your future starts today

Laura will be talking about the future of the PA/EA role in the ever-changing environment within this profession. As an EA herself, Laura is well aware of emerging technologies and is training assistants globally to start changing the way they work to survive in the new digital world. Digital technology is changing the direction of this profession and assistants should not be in fear of Artificial Intelligence but instead embracing these changes and working towards keeping up with them! Assistants need to know their goals and the learning required to stay ahead of the game. The future role is already here but it is not too late to adapt and develop those skills. Your future starts today – are you ready for tomorrow?

About Laura

Laura Belgrado holds a Bachelor degree in Office and Business administration and a Bachelor of English. She has over 30 years of experience working in an international corporate environment; almost 10 years as Executive Assistant to the Global Managing Director of Microsoft Global Strategic Accounts. Laura continued her career as EA working for the President and 2 VPs of Mars MultiSales and recently was promoted to Project Coordinator and EA to the President of KIND International for MARS. INC. Laura now is also part of the Leadership team alongside her Manager to lead and support the LT into the Global launch of a new Healthier snack segment at MARS INC.

She has travelled around the globe coaching Executive & Personal Assistants. She is a licensed Executive Coach (AoEC and ICF Certified) and is one of Europe’s most sought-after speakers at Global Conferences in various prominent EA associations in the UK & other parts of Europe, the UAE Region as well as North America and Australia. She has long and vast experiences working with top global CEOs as their trusted EA and advisor.

In the past 10 years, Laura has been designing and delivering training and coaching programs for Executive Assistants, Personal and Administrative Assistants.  She authored an innovative new training program for Executives and Managers to connect their EAs and PAs to their own success and develop a collaborative, successful and powerful working partnership with their managers.  Her workshops have been designed with flexible modules on different topics and Laura’s strength is to create tailor made trainings each time depending on the needs of the audience.

Laura has over 15 years past experience in Event and Project management working for one of Belgium’s leading Tour operators in Florida and then for a DMC located in Brussels organising incentives, large scale events and conferences. Laura gained extensive experience in business management, budget management and operations in a complex international business matrix. Laura is a true linguist, fluent with excellent writing and communication skills in all 5 languages (Dutch, French, English, German and Spanish).

The technical expertise that she has gained working at Microsoft over the years has enabled her to grow not only on a business and communications level but also on a personal level and she has been sharing these technical skills to EAs in most of her workshops.

Laura’s innovative way of working and thinking out of the Box will make your assistants not only grow within their role and find their personal strengths but it will bring back their awareness of how important the role of an assistant is. Well trained and motivated assistants will bring a high ROI to any Company. It is key for any assistants to gain new ideas to rethink their WOW (ways of working) to continue to support and assist the great leaders and managers of today.

Hilton Leeds City

Both the Conference and the Yorkshire PA of the Year Awards will be taking place at Hilton Leeds City on Friday 18th October. It is going to be a great day of learning and celebrating for this wonderful profession.

About Hilton Leeds City

Located in the vibrant heart of the city, Hilton Leeds City hotel is just steps from Leeds Central railway station and less than 25 minutes from Leeds Bradford International Airport (LBA), as well as offering onsite car parking. Restaurants, bars and shopping outlets are all within walking distance, so you can experience all the city has to offer.

The hotel offers 208 modern and contemporary bedrooms including deluxe and suite room types. We are proud of delivering great Yorkshire hospitality and this is seen in our City3 Restaurant and bar which serves British food with a Yorkshire twist , as well as serving locally distilled gin and locally brewed ale.

Looking for a meeting or social event , then we have the perfect space for you including our Brigante Suite accommodating up to 350 people with private pre-function space. From street food to live cooking stations we can make any special event a memorable occasion.

Hilton Leeds is proud to be part of Hilton hotels and resorts centennial year , who in the past 100 years have provided new product innovations and services to meet guests’ evolving needs. With more than 585 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Begin your journey at, and learn more by visiting and following Hilton Hotels & Resorts on Facebook, Twitter, and Instagram.

Don’t take our word for it – see our testimonials below from our recent 2019 Liverpool Conference.

"What a fabulous day - inspring, motivational - I walked away with a completely different perspective of my role and my personal brand."


EA & CSR Coordinator, Bibby Line Group Limited

It was my first PA Hub event and I couldnt have been made to feel more welcome! The day was jam packed with speakers and I learnt so much from each one. See you next time!


PA to Chief Executive, Office for Nuclear Regulation

A truly inspirational day of excitement, learning and laughing!


Virtual Assistant, Streamline VA Services

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